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Your house doesn't have to smell like your dog

Wagmist is a small U.S. shop with one job: getting dog smell out of the fabric it lives in, without perfuming the whole house to do it.

Who's behind it

Hi — I'm Jojo. I started Wagmist because every product for dog smell falls into one of two buckets. The candles, plug-ins and room sprays cover the smell for an hour and then it's back, with a layer of vanilla on top. The enzyme cleaners actually work, but they come in a trigger bottle that soaks one patch of cushion at a time and leaves you wiping. The nano-mist sprayer is the first thing I found that does the real chemistry at the speed of a room spray, and once it was in the house I wanted it to be easy for other dog people to buy.

How they get chosen

What you can hold me to

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